Timeframe — from mid-June 2018 to 31st December 2022.
With insights from the potential investor and Prem, Nusantara was up by June 2018 — an ad hoc supply line was established, the website was up, testing and commissioning done with the first test sale executed flawlessly. All that was needed now was an organic sale and I would have achieved proof of concept.
And then the backend broke. At first, we thought that was a minor glitch but the problem got worse — with every attempted fix, more things broke. And it stayed that way till the start of Covid in early 2020 and we were in lockdown.
An explanatory note. Shoi is the creative on our team. So in another Universe, she would have been the best person to engage with the Artisans/Creatives. She was also engaged on the e-commerce site with our backend team member, besides running her business on designbyshoi.com, so she’s generally unable to take offline meetings which were mainly exploratory. I’m essentially the business model person and so I undertook almost all of the offline meetings even though I sometimes felt like a fish out of water. This division of labor was not ideal but proved necessary as things unveiled.