Hello dear friends
When my partner Ray & I started Nusantara Collection in 2016, we encountered many obstacles too in trying to market our lifestyle products on social media platforms. We also saw many of our SME friends grow disillusioned, and gone back to selling their products in shopfronts, popups & exhibitions.
Yet, we still believe that there is a role for internet marketing… but only if we can build an alternative route away from the noise & confusion on the platforms today… giving brands a serene & uncrowded stage to iterate their compelling stories to a captive audience. This was when we started to explore a way out of this maze.
In this exploration, we re-discovered email marketing… the old-style non-platform marketing of the early 2000s that had worked well then… and perhaps can work again, if adjusted to today’s realities. (Ray has written an insightful “Marketing 101” series that I think you’ll find helpful.)
If you find resonance with what I’ve shared… please get in touch with me. We would love to work together with you to craft an alternative non-platform promotion. If it’s our first time working together, I suggest we start small and go slow… giving ourselves the time & space to get to know each other better with each step of the process.
P.S. More details on our non-platform assets & approach further below.