Shoi is a professional designer and an experienced project manager.  She has been marketing on the internet for two decades.

In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room.  She then moved on to manage a London-based fashion house, coordinating their businesses worldwide — from manufacturing in China to retail outlets all across Europe and the US.  When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.

She currently heads Design by Shoi, a web & graphic design boutique.  Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002.  Her forte is designing elegant websites, online stores & visual branding.

Shoi is also Editor of It’s My Life lifestyle e-magazine.

When she’s not at her desk, Shoi indulges in her other passions:  fashion, movies, books, pretty things, her cat Angel, her son Mark.  She loves an evening out with good company, good conversation & good food —  preferably all at the same time.

Raymond’s entrepreneurial knowledge and insights are distilled from his 21-year exposure in the corporate arena and hands-on experience as a dealmaker in both local and foreign corporate environments, which include Fortune 500 as well as public-listed companies.

Raymond graduated from City & East London College in Optics and worked for Dollond & Aitchison (UK), the largest optical house in Europe with over 600 branches in the UK;  he also worked in For Eyes, the fastest-growing optical chain in the UK during the late 80’s and also the first optical house to go for public listing.  Shortly after returning to Malaysia in the 1990’s, Raymond shifted focus from the optical industry and he started his own Construction and Interior Design company.

In 1997, Raymond was Corporate Projects Director of a multinational development company with projects in Australia, China, Laos, Papua New Guinea and Malaysia.  His portfolio covered the group’s construction subsidiaries in Malaysia with the brief to coordinate with key personnel to identify and negotiate corporate level contracts in Malaysia.

Raymond started EMasters with Shoi in 2002 and successfully turned EMasters into a profitable company in 2007.  He is currently responsible for the development of EMasters and its suite of online media services.  Raymond also writes articles in his blog, On The Road Less Traveled.

Raymond was also the Mind Coach (non-technical) for the Malaysian Chess Team.  However, Raymond’s favorite game remains bridge.

EMasters’ Vision is to Build a Community of Businesses Rooted in Authentic Partnerships that are Nurturing, Sharing & Respectful…

EMasters and her partners provide micro & small businesses in the lifestyle niche with a suite of affordable Non-Platform Internet Marketing Solutions… to design/build/maintain your website & store… and to bring your products & services to market.

We invite you to share the journey at “Walking The Road Less Traveled” blog…  and join the conversations in “The Spiritual Realist in Business” Facebook community…

Working Mindfully & Lovingly to Provide a Haven for Those Who Appreciate Well-Conceptualized Designs, Well-Managed Projects and Timely Deliveries…  Executed Without Stress, Drama or Indifference…

Design by Shoi has been serving small & micro businesses, solopreneurs and authors since 2002.

Shoi’s mission is to provide a trusted & harmonized one-stop Design & Web Support service for business owners.  Her evolving suite of in-house offerings encompasses design (websites, graphics), e-commerce (online stores), and web support (site maintenance, and more).

Join Shoi’s mailing list to receive exclusive offers, collaboration opportunities, latest news & product launches…

A Celebration of Diversity…

It’s My Life tells beautiful stories of harmony in diversity…  across the different cultures, destinations & artisanal traditions from around the world.  At the very heart of this narrative is our evolving vision for It’s My Life…  a vision founded on harmony & inclusivity and a remembering of old values from a saner past.

It’s My Life is a tranquil space—like a peaceful Japanese tearoom—where readers can leisurely read & shop the stories.  She’s also an uncrowded stage where businesses & brands can be seen and heard, telling their stories to a captive audience.

Our stories are published on the magazine site…

We also send email editions to our subscribers…