it’s my life

Shoi is a professional designer and an experienced project manager.  She has been marketing on the internet for two decades.

In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room.  She then moved on to manage a London-based fashion house, coordinating their businesses worldwide — from manufacturing in China to retail outlets all across Europe and the US.  When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.

She currently heads Design by Shoi, a web & graphic design boutique.  Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002.  Her forte is designing elegant websites, online stores & visual branding.

Shoi also curates for the Nusantara Collection fashion & lifestyle online store.

When she’s not at her desk, Shoi indulges in her other passions:  fashion, movies, books, pretty things, her cat Angel, her son Mark.  She loves an evening out with good company, good conversation & good food —  preferably all at the same time.

EMasters’ Vision is to Build a Community of Businesses Rooted in Authentic Partnerships that are Nurturing, Sharing & Respectful…

EMasters and her partners provide micro & small businesses in the lifestyle niche with a suite of affordable Internet Marketing Solutions…  to design, build and maintain your online store…  and to market and promote your products & services.

We invite you to share the journey at “Walking The Road Less Traveled” blog…  and join the conversations in “The Spiritual Realist in Business” Facebook community…

Working Mindfully & Lovingly to Provide a Haven for Those Who Appreciate Well-Conceptualized Designs, Well-Managed Projects and Timely Deliveries…  Executed Without Stress, Drama or Indifference…

Design by Shoi has been serving small & micro businesses, solopreneurs and authors since 2002.

Shoi’s mission is to provide a trusted one-stop Design & Web Support service for business owners — her evolving suite of in-house offerings encompasses design (websites, graphics), e-commerce (online stores), and web support (site maintenance, and more).  Additionally, through her partnerships, Shoi’s clients can also access organic & authentic solutions to Market & Promote their products & services on the beautiful new stores she has designed & built for them.

Join Shoi’s mailing list to receive exclusive offers, collaboration opportunities, latest news & product launches…

Lovingly Curated Objects of Handcrafted Luxury…  Timeless & Accessible…

Nusantara is an alternative way to explore & shop handcrafted luxury online.  Her concept of “timeless & accessible luxury” holds no allegiance to trends or prerogatives.

Nusantara is a space of tranquility for you to leisurely discover forever favorites, modern heirlooms & investment pieces for your wardrobe, home & well-being.

You’re making mindful & meaningful purchases to treasure for years to come…  while supporting heritage craft so they do not disappear from the face of this earth.