Shoi is a professional designer and an experienced project manager. She has been marketing on the internet for two decades.
In the mid-1980s, Shoi was an admin assistant in the BBC UK’s Politics & Current Affairs News Room. She then moved on to manage a London-based fashion house, coordinating their businesses worldwide — from manufacturing in China to retail outlets all across Europe and the US. When she returned to Malaysia in the ’90s, she also ran her own interior design company before starting EMasters with Raymond Siew in 2002.
She currently heads Design by Shoi, a web & graphic design boutique. Design by Shoi has been offering custom-tailored design solutions to small & micro businesses and solopreneurs in the US & Canada since 2002. Her forte is designing elegant websites, online stores & visual branding.
Shoi also curates for the Nusantara Collection fashion & lifestyle online store.
When she’s not at her desk, Shoi indulges in her other passions: fashion, movies, books, pretty things, her cat Angel, her son Mark. She loves an evening out with good company, good conversation & good food — preferably all at the same time.